Founder · CEO · Builder
Built a dogs-only care app from scratch across a two-person founding team. Lead business direction, brand, product design, data architecture and go-to-market. The iOS and Android apps are awaiting app-store approval.
- Authored the full brand system and category positioning — name, voice, identity, and the strategic thesis behind it.
- Designed the complete product blueprint — 38 screens, design system, and data architecture — through engineering handoff.
- Built the go-to-market and partnership map (Purina/Nestlé, Mars Petcare, Hill's) and a fixed-milestone, two-market launch plan.